ZA Prospecta

A UNIQUE SERVICE WITH A PROSPECTIVE OUTLOOK ON BRANDS AND THEIR MARKETS.

Brands are cultural products with meaning. An anthropological perspective provides a new dimension and depth for future strategies.

A

ASSESSING CONSUMER PERCEPTIONS OF THE BRAND

  1. RECOGNITION AND UNDERSTANDING OF BRAND (AND COMPETING BRAND) SUB-CULTURES  (= CULTURAL FIELDS)
  2. ANALYSIS OF THE BRAND’S CULTURAL CONTRIBUTIONS TO THE INDIVIDUAL
  3. RECOGNITION AND UNDERSTANDING OF THE INFLUENCE THAT SPECIFIC SOCIETAL CULTURES HAVE ON A PARTICULAR BRAND
  4. ANALYSIS OF PEOPLE’S CULTURAL AND SOCIETAL PERCEPTIONS OF THE BRAND
B

IN-DEPTH ANALYSIS OF THE BRAND’S ESSENCE AND IDENTITY

  1. ANALYSIS OF THE BRAND’S GENESIS
  2. ANALYSIS OF THE BRAND’S INNER DIALOGUE
  3. ANALYSIS OF THE BRAND’S VIBRATIONS
  4. CAPTURING THE BRAND’S VISION
C

IDENTIFYING KEY TRENDS ON WHICH TO BUILD

  1. PROSPECTIVE ANALYSIS OF SOCIETAL TRENDS TO DETERMINE THE BRAND’S FUTURE OPPORTUNITIES — THESE OPPORTUNITIES REPRESENT THE BRAND’S EMERGING MARKETS
  2. ANALYSIS OF THE BRAND’S DISTINCT CHARACTERISTICS