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Brands are cultural products that carry meaning. In order to service brands, ZA communication created ZA Prospecta, a visionary brand outlook service.  

ZA Prospecta uses anthropology to introduce depth and new aspects into its brand strategies.

Anthropological outlook on the home, created for Réno-Dépôt

ZA anthropology from ZA communication on Vimeo.



Examples of ZA Prospecta’s anthropology services in action

Ethnographic study in branches
    . the car, as seen from an anthropological perspective (meanings, perceptions and uses)
    . user experience at car repair centres and customer expectations

Place Montréal Trust

Anthropology of location
    . Anthropological thinking pertaining to shopping
    . Analysis of lifestyle environment
    . Experiences and behaviours

RONA and Réno-Dépôt
In-store anthropological research
    . Metaphoric approach to defining the brand personality