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Vins d'Alsace

“Alsace on the Menu” dinner parties: gastronomic events for discovering the perfect pairing of Alsace wines with the flavours of international cuisine.

The experience brings the brand to life outside of its usual environment. Dinner parties are broadcast in Web clips and on Facebook to create brand content that can be shared by everyone.

“My space. My place. My Montréal.”

La cabine mobile attends events in and around Montreal in search of inspiring styles to be photographed.

La cabine mobile can be found all year long at major events throughout the city, on Facebook and on the Web. The concept has become a viral phenomenon and has paved the way for one-on-one interaction between Place Montréal Trust and its customers. By bringing “My space. My place. My Montréal.” to life, La cabine mobile has helped Place Montréal Trust become more than just a brand —giving it personality and, above all, attitude.