The agency

THE METHOD

Brand architecture: a three-step process leading to major revelations.

CAPTURE THE SIGNAL

A comprehensive analysis of your brand as a cultural, social and economical phenomenon from an anthropological and sociological perspective. An overview of existing and emerging markets to clarify the brand’s current and future role.

CURRENT IDENTITY
CULTURAL FOUNDATIONS
EMERGING MARKETS


CONNECT THE BRAND

A definition of your brand’s universe, and the dream behind it—the raison d’être, vision and promise that guide its strategic choices.

IDENTIFY THE VISION
CREATE THE UNIVERSE
DESIGN THE OFFER’S ARCHITECTURE


SEND OUT NEW VIBRATIONS

Creative and strategic deployment across all platforms, from communication to physical planning and brand experience.

CONTENT ARCHITECTURE
AS A PRODUCT
AS A DERIVATIVE PRODUCT
AS MEDIA

THE SERVICES


Strategy
Monitoring
Planning
Branding
Media
Advertising
Web experiences
Graphic and environmental design
Direct and relationship marketing
Promotions
Public relations
Events
Production

THE EXPERTS


Anthropologists
Strategists
Brand architects
Creatives and designers
Producers and directors
Media planners
Writers
Cultural advisors

THE INDUSTRIES


Aerospace
Agribusiness
Insurance
Retail
Culture
Finance
Manufacturing
Pharmaceutical
Societal and governmental
Telecommunications
Tourism

THE CLIENTS


Aerospace

Air France (Canada)

Arts and culture
Gesù

Retail

Réno-Dépôt
Monsieur Muffler
DeSerres
Sopexa Canada (Vins d’Alsace, Pineau des Charentes,
Vins de Bordeaux, Vins du Languedoc, Vins de Bourgogne,
Côtes du Rhône, Vins du Roussillon, Vins de Bergerac,
Vins du Sud-Ouest, Sieur d’Arques, Vins de France,
Vins de Provence)
Fix Auto
Place Montréal Trust
Automobiles Niquet
STUDIO par RONA
Société des bingos du Québec (Kinzo)
Centropolis

Finance and Insurance

Banque de développement du Canada (BDC)
ING Direct France
Manufacturing
Michelin Canada (Michelin et BFGoodrich)

Services
Raymond Chabot
Société de gestion COGIR
SADC Vallée-de-la-Gatineau
Fondation canadienne du rein
Mission Old Brewery
Fondation du cancer du sein du Québec

Tourism
CLD de Brome-Missisquoi (Route des vins)
Tourisme Cantons-de-l’Est
Tourisme Charlevoix
Escapaderomance.com
Station Mont Tremblant
Spas Relais santé